Combined illuminating and advertising device.



G. A. HARTER 6; J. 0. SMITH. I COMBINED ILLUMINATING AND ADVERTISING DEVICE.

APPLICATION FILED SEPT. 7, 1909.

Patented Oct. 14, 1913.

3 SHEETS-SHEET l.

' G. A. HARTBR & J. 0. SMITH.

COMBINED ILLUMINATING AND ADVERTISING DEVICE.

APPLICATION FILED SEPT. 7, 1909.

Patented 001;. 14, 1913.

3 SHEETS-SHEET 2.

G. A. HARTER & J. 0. SMITH.

COMBINED ILLUMINATING AND ADVERTISING DEVICE.

APPLICATION FILED SEPT. 7, 1909.

Patented Oct. 14, 1913.

3 SHEETS SHEET 3 ltlNllTlED STATlEg PATENT @FFIQE GUSTAV A. HARTER, OF CHICAGO, AND JOHN G. SMITH, F OAK PARK, ILLINOIS; SAID HARTER ASSIGNOR T0 ROBERT E. RICE.

COMBINED ILLUMINATING ANID ADVERTISING DEVICE.

Specification of Letters Patent.

Patented (let. 1st, 1913.

Application filed September 7, 1909. Serial No. 516,431.

T 0 all whom it may concern:

Be it known that we, GUSTAV A. HAn'rnn and JOHN C. SMITH, citizens of the United States, residing at Chicago and Oak Park, respectively, in the county of Cook and State of Illinois, have invented certain new and useful Improvements in Combined Illuminating and Advertising Devices, of which the following is a specification.

Our invention relates to a combined illuminating and advertising device and has for its object to provide a device comprising an incandescent electric lamp or other source of light, and a novel form of reflector or shade for the same, so constructed and arranged that the reflector or shade will perform the function of directing the light from the lamp upon articles arranged below and back of the same, while providing an illuminated surface which can be used for advertising purposes. The device is intended to be used especially'in a show window in which goods are displayed on a counter or otherwise behind the window pane, and in such case the lamp and its reflector are located close to the window in such a way as to light up the space adjacent to the window pane and so that said illuminated advertising surface, which is preferably flat, shall be substantially parallel with the window pane so as to he plainly visible.

The invention is shown in two preferred embodiments in the accompanying draw ings, wherein- Figure 1 is a perspective view of the reilector used in one form of the device. Fig. 2 an inverted plan view oi the same.

3 a vertical sectional view illustrating the fixture, lamp and reflector in their assembled relation. Fig. i a sectional plah taken on line i i of Fig. 3. Fig. 5 a front elevation of a modified form of device. Fig;

6 a sectional view taken on line 6-6 of 5, looking in the direction of the arrows. Fig. 7 a sectional plan on line "(-4 of rig. 6. Fig. 8 a section on line 8-8 rig. 5

9 is a sectional view illustr. l lied device for supporting the reflector shown in the first three figures. Iiguld an arrangement of a number of our com bined illuminating and advertising OLQVLCGS in such manner as to light up the store window and provide an advertisement.

Like characters of reference indicate like parts in the several figures of the drawings. Referring first to Figs. 1 to t inclusive, 10 represents a disk formed with the flange 11 and with the webs 12; the disk having the central perforation 13 and the webs 12 extending to said perforation with their faces formed on an arc of a circle of the same radius as the perforation 13 in the disk. The edges of the perforation are threaded as also the faces 14 of the webs 12, and the threaded aperture thus formed constitutes the means for securing the disk to a pipe 15. A porcelain socket 16 is secured against the under side of the webs 12 by the bolts 17. 18 is an incandescent lamp oat any desired sort which screws into the socket in the familiar manner. The wires 19 and 20 for the lamp extend through pipe 15 and through the base of the socket to the lamp in any desired manner. The shade or reflector 22 of this form of device is made of translucent glass or similar vitreous material and this is covered on the top, back and sides by a coating 23 which is substantially opaque. This coating may consist of a mineral coloring matter mixed with a flux which has a lower melting point than the glass of which the body of the reflector is made and it may be spread over the body of the shade after the latter has been blown or pressed and fused with it by reheating. The front of the reflector 2% is preferably fiat and is left uncovered so that it is permeable to light constituting an illuminated advertising surface. Advertising matter of any sort may be inscribed on tlns surface, such for example, as the'letter indicated by numeral 25. The reflector is preferably formed with the neck 26 by means of which it may be hung from the supporting ring 27 secured to th disk 10, the ring being provided the ual set screws 28. reflector is prefer J constructed so that the back portion is 1 the forware portion lower edges of the sides 30 being lines as shown. This a owe the light to be reflected back the reflector as well as directly below the same. The reflector is preferably so supported 7 have the enameled lining 32 or other interior coating calculated to reflect light. The reflector is attached directly to the pipe 15,

being closed at the top by an integral cap 33, constructed preferably with the interior radial webs 34 on which the socket 16 of the lamp 18 may be secured; the perforation 35 and the face of the webs 34 being threaded as shown. The reflector is formed with an opening in the front side, and against the flange 36 extending around this opening is set a pane of transparent or translucent glass 37 having inscribed thereon the advertising characters 38; the glass being held in position by the upper pair of lugs 39, the lower pair of lugs 40 and the coiled springs 41 which are located between lugs 39 and flange 36, and bear against the upper edge of the glass. This arrangement permits the pane of glass to be removed and another having a different advertisement thereon, if desired, put in its place.

It will be seen that with a device of this sort a single light or set of lights may accomplish the double object of illuminating the goods displayed in the window and also presenting a conspicuous advertisement. Obviously, if desired, a number of such devices may be arranged in the window to be lighted, bearing on their illuminated display surfaces, the consecutive characters of a single sign or advertising legend. Such an arrangement is shown in Fig. 10 where 42 represents the window frame of a store front, 43 the window pane, and 44 a horizontal pipe or other support to which are attached the vertical pipes 15 supporting a plurality of the sort of reflectors and their lamps shown in the first four figures of the drawings. In an arrangement of this sort it will be obvious that by simply changing the reflectors from day to day, difl'erent advertisements or announcements may be provided in succession.

The surface of the reflector used for advertising purposes may be brought as close to the window as is desirable, and being flat the advertisement carried thereon is much more conspicuous, than would be the characters inscribed on an ordinary oblique or curved globe or lamp shade. The lamp, it will be seen, is hung in vertical position, which is particularly desirable where, for example,', tungsten lamps are used. Of

course, any source of light might be employed instead of the incandescent lamp shown.

In Fig. 9 We have illustrated a modified form of device to be used in connection with the reflector shown in the first three figures, this device providing simple means for supporting both the lamp socket and the reflector. Attached in any desired manner to the pipe 15 is a disk 45 having the flange 46 through which are threaded the retaining screws 47 which engage the neck 26 of the reflector. The socket for lamp 18 is shown as a porcelain socket 48, of familiar type, having the exterior threading 49. The socket is secured, by means of the flanged and threaded ring 50, to a globular metal member 51, having a flange 52 which extends between the top of the neck 26 of the reflector and disk 45.

We do not limit ourselves to the particular devices, constructions and arrangements shown as modifications might be devised which would come within our invention as defined by the claims.

We claim:

1. In a combined illuminating and advertising device, the combination with a source of light, of a reflector, the front of which is substantially flat and permeable to light, and means for supporting said reflector so that said flat surface is substantially vertical, the'back and sides of said reflector being provided interiorly with a reflecting surface, the back being shorter than the front for the purpose specified.

2. In a combined illuminating and advertising device, the combination with a source of light, of a reflector composed of translucent, vitreous material, a portion of which is covered by a substantially opaque coating and a portion of which is exposed so as to provide an illuminated advertising surface.

3. In a combined illuminating and advertising device, the combination With a source of light, of a reflector composed of translucent, vitreous material, a portion of which is covered by a substantially opaque coating, a portion of which is exposed so as to provide an illuminated advertising surface, said surface being substantially fiat and of greater vertical dimension than the portion of the reflector opposite thereto.

4. In a combined illuminating and advertising device, the combination with a reflector, a portion of which is provided with a reflecting surface and a portion of which is substantially flat and permeable to light, of

means for supporting said reflector so that said'flat surface is vertical, and means for supporting an incandescent lamp in substantially a vertical position within said reflector. 1

5. In a combined illuminating and advertising device, the combination with a source of light, of a reflector, the front of which is substantially flat and permeable to light, and means for supporting said reflector so that said flat surface is substantially vertical, the back and sides of said reflector being substantially opaque and provided interiorly with reflecting surfaces, the back being Ellaltel than the front for the purpose speci- 6. A reflector comprising a flared neck portion, a substantially flat front portion which is permeable to light and substantially perpendicular to the plane of the neck, and

a flaring rear portion.

7 A reflector comprising a flared neck portion, a substantially flat front portion which is permeable to light and substantially perpendicular to the plane of the neck,

and a flaring rear portion which is shorter than the front portion, for the purpose specified.

8. A reflector comprising a neck portion, a substantially flat front portion which is substantially perpendicular to the plane of the neck, and a flaring rear portion which is shorter than the front portion, for the purpose specified, the front portion being permeable to light and the rest of the reflector being substantially opaque and provided interiorly with reflecting surfaces.

GUSTAV A. HARTER. JOHN C. SMITH.

Witnesses:

P. H. TRUMAN, E. L. BREIDERT. 

